A re-recording of Guns N' Roses' "Sweet Child O' Mine" provides the soundtrack to a disturbing and literally hard-hitting road safety ad being televised in Northern Ireland. It shows a car speeding along a country road, losing control and flipping onto children playing in a park.

The goal of the Northern Ireland DOE Road Safety is to demonstrate how 28 children — roughly the equivalent to a primary school class — have died in accidents caused by speeding cars since 2000. The spot has been banned from airing on TV before 9 p.m. due to its brutality.